The rapid growth in popularity of online advertising explains by the possibility of fast acquisition of specific clients. Another very important point, which is taken into account when developing any advertising campaign is the target audience and the level of it's profits.

If we are talking about the Ukrainians, the global network is most often used by people with average incomes. Such results were obtained after the studies the company Gemius. 

Another advantage of online advertising is its interactivity. This is reflected in the possibility of placing links leading directly to the advertiser site.

So, electronic advertising in the Internet can be a good tool to attract customers